Conversational AI Use Cases for Better Business

Below, we will first define what conversational AI is and how it is different than a traditional “chatbot”. Then, we are going to take a peek at some conversational AI use cases and how this technology is a wonderful addition to business customer service.   

Conversational AI: What is it? 

Conversational AI has become an important development in artificial intelligence. By imitating human conversations, this subset of AI seeks to deliver a more personal experience that customers can relate with.  This creates an enjoyable experience while using the service or product offered by the company.  

The main goal for conversational AIs is to imitate the many different ways that people talk so it can develop a better understanding of what their users want based off natural language processing (NLP) through machine learning (ML). This makes it easier for these products/developers to create a customized experiences around each individual user’s needs rather than creating one size fits all solutions which could lead towards negative results due to communication issues. 

In recent years, the use of AI to make conversations more natural and responsive has grown significantly. Conversational AI is different than chatbots in a sense that it can have a deeper understanding of language. This allows the technology to have more contextualized discussions with humans. This type of AI is able to understand what you are trying to communicate better than chatbots that only follow scripts programmed into them by humans. 

Use Cases for Conversational AI 

Retail and Businesses 

Conversational AI easily lends itself to retail and businesses. There are several areas that can be improved with conversational AI. We are going to focus on four specific areas in both retail and business. These see the highest improvement when integrated with this innovative technology.  

Customer Service – One of the major reasons a company chooses to use conversational AI is to increase customer service. Conversational AI can not only answer customer questions (even those asked with different formatting than expected), but also take care of customer needs. It can help customers set up appointments, help with order confirmations, and follow up with customers.  

Sales- Conversational AI can help promote products and present added items or promotions to customers. This means higher profits for your business without having to trust that they are getting communicated via an individual that can potentially forget.  

Your business can use chatbots to generate leads, and then your conversational AI can do lead nurturing. This can turn that lead into a customer through smarter conversations and extreme capabilities.  


Conversational Artificial Intelligence is helping to change the way that we provide medical care. Workers in this industry can spend less time on menial tasks and more time with patients.  

Conversational AI solutions are now able to help cut down on the amount of work done by human assistants and simplify patient treatment plans. This leaves less room for human error, and growing your facilities reliability and reputation. 

Human Resources 

Conversational AI is changing HR in two big ways. Firstly, it may be used for recruitment. This is used by sorting through resumes and finding the best match between a candidate’s skillset and what an employer needs from them. Secondly, it can help staff members do their job more efficiently. With document directory being one example of this–it would allow you to search your company database instead of having to go into each individual office.  

Internet of Things (IoT) Devices 

IoT devices are physical technologies that connect and exchange data with other devices through the internet. Some of the most well-known conversational AI devices are virtual home assistants. You know them as Amazon’s Alexa or Google’s Home. These virtual assistants allow you to control your connected devices and appliances through your conversational AI.  

Conversational AI is even used to allow one piece of technology to communicate with another. This works even if  these devices don’t use the same language. This can be used to reduce human interaction with such IoT devices exponentially. It allows one machine to send commands, issues, or malfunctions to another. 

In-App Chat Knows Conversational AI 

Conversation AI is going to be a vital piece of technology moving forward, as technology continues to grow and IoT devices become more capable. The above use cases are only just the beginning as this technology aims to improve our businesses, conversations, and lives.  

If you’re ready to take the next step in your customer service by adding conversational AI, In-App Chat is here for you! We have some of the best programming and features when it comes to intelligent conversational AI. We can even help you build this capability into your chat! Contact us today to talk to one of our specialists about conversational AI and how to improve communications between your business and customers.